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Jeff Eaton Design

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Branding & Logos

Brand Marks A brand might be most recognizable for its logo or mark. Here are just a few of the marks I’ve created.
Brand Logo: School of Packaging Engineering Designed and Produced color and Black & White versions of the Logo representing the School of Packaging Engineering at San Jose State University. It is based on the Universities logo, but infused w
Brand Logo: Logitech® Gaming Peripherals This Brand Logo was used on Logitech Game controllers and packaging that implemented a fan in the them to keep the players hands cool while playing .
Campaign Brand Logo: PlayStation®Store Flash sale Created and produced the logo for the monthly Playstation Store campaign. There is a horizontal as well as a vertical version so it can be used on all aspect ratio types.
Brand Logo: PlayStation® Created and produced this logo for the Playstation Protection Plan. It's an affordable and easy way to protect the customer in case of mechanical breakdowns.
Laser Technology Badges: Logitech®  Designed and produced these badges that were created to call-out the new Laser Technology in all Logitech mice. This design would later to be used in a holographic form as a sticker to prove that the produ
Campaign Brand Logo: PlayStation®Store Day 1 Digital Directed the development of this promotion, including both the creation of the logo and the overall design. This continues to be an annual sale on the Playstation Store.  There is a h
Iconography: PlayStation® Store Created and produced these icons for the Playstation Store. As the Store's offering grew, more icons needed to be created. These icons all needed to look like they were created at the same time.
Brand Logo: Logitech® Swiss Technology Designed and produced this badge that was created to promote the fact that the technology in every Logitech product was created in Switzerland. Switzerland is known for high quality technical standards. A fa
Next Conference Logo and Promotions: Next Designed and produced the Next Conference Brand look. This design was used on shirts, print collateral, and was also adapted to a special pair of tennis shoes.
Brand Logo: Shiraz Ranch Created and produced this logo for a central valley grower. The concept was to create a look that reminded a person of the iconic  fruit crate labels from the early 1900s, while being more contemporary.

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