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Jeff Eaton Design

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Art Guidelines: PlayStation®Store I directed the development of all PlayStationStore brand guidelines, which are used by both internal teams and by Sony’s external partners, ensuring that all art created for PlayStation is in compliance with Stor
Brand Guidelines: Logitech® Advanced Peripherals In addition to directing packaging branding for the Logitech’s line of advanced peripherals, I also worked with Marketing to develop the overall brand guidelines, including directing designers, pro
Posters: Logitech® Gaming Peripherals In addition to directing the packaging branding for the Logitech’s line of Gaming peripherals, I also worked with Marketing to develop a series of posters and other collateral to support the Gaming Line Brand
Laser Technology Badges: Logitech®  Designed and produced these badges that were created to call-out the new Laser Technology in all Logitech mice. This design would later to be used in a holographic form as a sticker to prove that the produ
Corporate Identity Brand Guidelines: PlayStation® PlayStation is the number one name in gaming around the world. So it should come as no surprise that it’s brand guidelines are quite an undertaking. Here, I developed the corporate identity brand
Next Conference Logo and Promotions: Next Designed and produced the Next Conference Brand look. This design was used on shirts, print collateral, and was also adapted to a special pair of tennis shoes.
SetSell Sheet and Ad: Logitech® Mac Keyboard/Mouse Designed and produced this and other promotions for the new Mac Keyboard and Mouse Set designed specifically for Mac users.
Advertisement Series: Vivendi Universal® Wayward Concept, creation, and production of the teaser ad, one page as well as the spread ad for the thrilling Wayward video game.

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